Qweary: 6 Places to Shop for Maximalist Menswear

Qweary
Written By Sonny Oram

Gale asked: I'm a nonbinary lesbian who loves menswear and dressing very masculine, but I also love bright colors and bold patterns. Unfortunately most high street/mainstream men's clothing tends to sell dull and mute in colors — usually blue/brown/black/green. I don't want to sacrifice my masculinity for my garish, maximalist sensibility, or vice versa — can you recommend any shops that sell vibrant men's clothing?

I feel you! Yes, you won’t have the greatest luck finding bold colors and patterns at big box stores, with the exception of ties and preppy brands like Ralph Lauren.

Here are a few ideas for places to find bright and bold menswear at different price points.

  1. River Island

2. ASOS

 

3. Romwe

 

4. Frank & Oak

 

5. Forever 21

 
 
 

6. Joe Browns

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Sonny Oram

Boston-based multidisciplinary artist Sonny Oram is the founder of Qwear, a leading voice in the queer fashion movement for more than 15 years, and the author of the foreword to Queer and Trans Fashion Brands: Resistance and Revolution in the 21st Century (Bloomsbury Academic, 2025). His work has been featured in HuffPost, BuzzFeed, Design*Sponge, and QTYPE Magazine and he's spoken on panels at MIT, South by Southwest, and Simmons Nursing School.

His earliest published work was created at age ten: a series of collages made from cut-up magazines, accompanied by original text exploring themes of gender, cultural conditioning, predatory advertising, and media objectification. In 2025, images of these collages were published in Queer and Trans Fashion Brands: Resistance and Revolution (Bloomsbury Press) and the Fashion, Style & Popular Culture journal.

Through Qwear, Sonny has launched influential campaigns, including the award-winning #ThisIsWhatAsexualLooksLike with Yasmin Benoit, and continues to create spaces for underrepresented communities across internet and print media. He has also used search engine optimization (SEO) to increase the visibility and diversity of queer representation in online search results, helping terms such as “androgynous style,” “bisexual style,” and “asexual” reflect a broader range of identities and experiences.

https://sonnyoram.com
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