ProjectQ Releases Shampoo for Queer Curly Hair

Black and Latinx genderqueer hairstylist Madin Lopez founded ProjectQ in 2012. The LA-based non-profit provides free haircuts and self-empowerment workshops to LGBTQIA+ youth experiencing homelessness. Like many folks with the service industry, Madin lost work when Corona hit. But they were determined to continue helping their youth, so they shifted to a new isolation-friendly empowerment method: Creating products for people of all genders with curly hair in a line called ProjectQurls. All of the proceeds go to ProjectQ.

 
Qo-Wash, a versatile conditioning shampoo with a moisturizing lather. Best for curl patterns 2c-4c

Qo-Wash, a versatile conditioning shampoo with a moisturizing lather. Best for curl patterns 2c-4c

 

First in the lineup is Qo-Wash, a cream shampoo for all genders that moisturizes your hair while cleansing. Next is Edge Qontrol and Shine Pomade, a dualistic product that can tame pomp strays, and get edges laid. Lastly, the Qurl Qream is specifically designed for hair types 2b-4c. The Qurl Qream leaves your hair with a non-oily weight, that makes your curls POP without a case of the crunchies. 

Over the past 7 years, ProjectQ has been a hub of community service. Clients know that supporting their stylists helps them be able to giving free haircuts to Queer Youth Of Color experiencing homelessness.

Proceeds from the PojectQurls product line will go directly to ProjectQ’s youth training program. ProjectQ is training existing, previously homeless youth to in the ways of queer hair and social justice, which will enable them to find work and fight for their communities. As always, the endurance of our young queer people is built in to the structure in which ProjectQ exists. 

We will all get through this together, as a community. Let’s support the spaces that we want to see standing when Mx.'Rona takes their exit.


To find out more about ProjectQ programming, community service, and ways to get involved with ProjectQ, visit ProjectQ.me

Follow ProjectQ:

Instagram: @Project_Q_, @ProjectQSalon
Facebook: Info page, Salon page

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Sonny Oram

Sonny Oram is the founder of Qwear and a leading voice in the queer fashion movement. For over a decade, he has been documenting, writing about, and experimenting with queer fashion, amplifying the voices and stories of LGBTQIA+ individuals. His expertise has been featured in major media outlets like HuffPost, BuzzFeed, Design*Sponge, and QTYPE Magazine, and he spoke at South by Southwest for the first official queer fashion panel in 2016.

Through Qwear, Sonny has launched powerful campaigns, including the award-winning #ThisIsWhatAsexualLooksLike with Yasmin Benoit, and continues to create spaces for underrepresented communities to be seen. He also utilizes search engine optimization (SEO) techniques to bring more diversity to online search results, ensuring that terms like “androgynous style,” “bisexual style,” and “asexual” reflect a broader range of experiences.

Sonny is also the author of the foreword for “Queer and Trans Fashion Brands: Resistance and Revolution in the 21st Century” (Bloomsbury Academic, 2025).

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Queer Style in the Time of Corona