The Qwear Pride 2020 Fashion Show Gives an Intimate Look into Queer Lives

Events
Written By Sonny Oram

In light of COVD-19, we invited the LGBTQIA+ community and allies from all over the world to walk the runway from home for the Qwear Pride 2020 virtual fashion show on June 13th. The result was a more intimate look at queer fashion and how our environments interact with our self-presentation.

This video is a historic document that reflects the unique time in history when the queer community faced multiple intersecting calamities: COVD-19, The ongoing murders of trans Black lives, as well as Trump’s multiple attacks on LGBTQIA+ rights (the day before this aired the Trump admin announced their attempted eraser of Transgender rights in health care). Despite the sorrow, mourning, and anger our community faced, this video captured the light that keeps us going: our creativity, self-expression, and willingness to come together against all odds.

We, nor anyone else to our knowledge, had done a fashion show quite like this before, and were pleased with the results!

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Sonny Oram

Sonny Oram is the founder of Qwear and a leading voice in the queer fashion movement. For over a decade, he has been documenting, writing about, and experimenting with queer fashion, amplifying the voices and stories of LGBTQIA+ individuals. His expertise has been featured in major media outlets like HuffPost, BuzzFeed, Design*Sponge, and QTYPE Magazine, and he spoke at South by Southwest for the first official queer fashion panel in 2016.

Through Qwear, Sonny has launched powerful campaigns, including the award-winning #ThisIsWhatAsexualLooksLike with Yasmin Benoit, and continues to create spaces for underrepresented communities to be seen. He also utilizes search engine optimization (SEO) techniques to bring more diversity to online search results, ensuring that terms like “androgynous style,” “bisexual style,” and “asexual” reflect a broader range of experiences.

Sonny is also the author of the foreword for “Queer and Trans Fashion Brands: Resistance and Revolution in the 21st Century” (Bloomsbury Academic, 2025).

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